Power My Analytics Review: Does It Works for Amazon and Ecom Sellers?

What Power My Analytics actually does, what the pricing means for Google Sheets access, and whether the Amazon connector reaches your store data or stops at ad metrics.

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Use cases to connect google sheets to amazon and ecommerce

Last updated -

June 9, 2026

Review Summary

✅ Power My Analytics is a marketing data connector built for agencies and analytics teams. It connects ~45 platforms including Google Ads, Meta, LinkedIn, Amazon Advertising, and Shopify into Looker Studio, Google Sheets, and other reporting outputs.

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✅ The base Business plan at $49.95/month sends data to Looker Studio only. Google Sheets requires the Pro plan at $199.95/month. If Google Sheets is why you're looking at this tool, that's the number to start with.

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✅ For Amazon sellers who need sales, inventory, fees, and settlement data in a spreadsheet, the Amazon connector covers advertising metrics only.

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Twelve years of selling on Amazon means twelve years of asking the same operational question: where did the money go. Power My Analytics answers a different question.

We evaluated Power My Analytics through documentation, pricing pages, and user reviews. We did not run a paid test of our own. We paid for and ran Supermetrics directly, which is why that comparison appears with specifics. Where we reference other user feedback below, those are from verified review sources.

What Is Power My Analytics?

Power My Analytics is a marketing data connector founded in 2011 in Maitland, Florida. It connects ~45 platforms into Looker Studio, Google Sheets, Excel, BigQuery, and Power BI. You choose your sources, set a refresh schedule, and it delivers the data to whichever output you're using. Building the report is your job.

It was built for marketing analysts and agencies running client-facing dashboards across Google Ads, Meta, LinkedIn, and Amazon Advertising, and the job described most often in reviews is multi-channel ad reporting into Looker Studio.

Pricing: The Detail the Plan Page Buries

The Business plan starts at $49.95/month and includes 5 sources, 5 accounts, and daily data refreshes. The output is Looker Studio only.

Google Sheets and Excel are Pro plan features. Pro costs $199.95/month and adds 75 sources, 10 accounts per source, and hourly refreshes.

If you're comparing Power My Analytics to Supermetrics or another connector and need Google Sheets access, the relevant comparison is $199.95/month. The $49.95/month entry price only applies if Looker Studio is your destination.

Add-ons compound further: extra accounts cost $14.95/month each beyond the Business plan limit, and extra admins cost $4.95/month each. The base plan includes 2 admins.

The 14-day free trial covers both Business and Pro with no credit card required.

What It Does Well

Reviewers describe connecting Google Ads, Meta, LinkedIn, Facebook, and Google Business Profile and having a working Looker Studio dashboard within an hour. The tool stores your data after pulling it, so the report loads from what's already saved rather than going back to each platform every time you open it.

If you're running weekly client reporting across 5-8 ad platforms, the Business plan at $49.95/month covers it.

Where It Falls Short

Google Sheets requires the Pro plan. The most common source of pricing confusion in reviews. If your team works from Google Sheets and you subscribed to the Business plan expecting Sheets access, you're on the wrong plan. Google Sheets access costs $199.95/month.

~45 connectors versus 100-400+ for alternatives. If your stack includes less common ad platforms or sales tools, you will hit gaps. Reviews mention missing dimensions and data updates on less common connectors.

Support at the Business tier is slow. Multiple reviewers cite unresolved issues with support taking weeks to respond. One reviewer paid for months while troubleshooting missing data that was never fixed. Another describes billing feeling outdated.

The Amazon connector covers advertising data only. It pulls Sponsored Products and Sponsored Brands data into your reporting output. If you're an agency pulling Amazon Ads into a client dashboard alongside Meta and Google, it handles that. If you need to understand what your store is actually doing, it stops at ad metrics. No settlement reports, no FBA inventory levels, no fee breakdowns, no refunds, no order history.

The Amazon Seller Question

If your question is "how is my Amazon advertising performing alongside my Google and Meta campaigns," the Amazon Advertising connector handles that in Looker Studio.

If your question is what your store actually did last week, covering sales by SKU, inventory levels, fees, and refunds, the Amazon connector covers Sponsored Products and Sponsored Brands data. Sales, inventory, fees, and settlement data are in a different part of Seller Central that Power My Analytics doesn't reach.

Use Power My Analytics if you're running multi-channel ad reporting for clients and need Amazon Ads alongside Google and Meta in one dashboard. Use Gorilla ROI if you need to know what your store actually did: what sold, what's running low, what fees hit the account, and what the settlement included.

If your team pulls reports from Google Sheets every week and the manual export process is the bottleneck, that's when Gorilla ROI earns its cost. If your primary job is agency-side ad reporting across platforms, Power My Analytics is built for that.

What Real Users Say

If you run multi-channel ad reporting into Looker Studio, you'll find consistent praise for setup speed, data reliability, fair pricing, and ready-made templates. The 4.5/5 G2 rating reflects this group.

If you ran into problems: missing data dimensions on less common connectors, support taking weeks to respond, Shopify connector reliability issues, and confusion from subscribing to the Business plan while expecting Google Sheets access.

What Comes After It

Power My Analytics shows you how your marketing spend performed.

| After-marketing question | What you actually need | |---|---| | What did this SKU sell this week? | Seller Central order data pulled from your account | | Which products are running low? | FBA inventory data pulled from your account | | Did refunds increase on this batch? | Order and refund data by SKU and date | | What did the settlement deposit include? | Settlement report with line-item fee detail | | Are my margins holding after Amazon fees? | Fee data mapped against revenue by SKU |

Alternatives

| Tool | Best For | |---|---| | Supermetrics | High-volume marketing data with the widest connector library | | Porter Metrics | All outputs on every plan, agency workflows at lower cost | | Coefficient | Pulling sales and customer data into Google Sheets | | Windsor.ai | Tracking which ads drove a sale across the full customer journey | | Coupler.io | Scheduled data pulls into Google Sheets, widest source coverage | | Dataslayer | Budget marketing data with a free plan | | [Gorilla ROI](/compare/power-my-analytics-alternatives) | Amazon, Shopify, and Walmart operational data in Google Sheets |

For a full breakdown, see our Power My Analytics alternatives guide.

Final Power My Analytics Review Score

| Dimension | Score | Note | |---|---|---| | Setup speed | 8/10: Fast | Reviewers describe a working Looker Studio dashboard within an hour of connecting sources | | Marketing channel coverage | 7/10: Reliable | ~45 connectors covers the main ad platforms; gaps show on less common tools | | Looker Studio output | 10/10: Best in class | Most praised feature; fast loads because data is stored and ready after the last refresh | | Google Sheets access | 4/10: Plan-gated | Requires Pro plan; base Business plan sends to Looker Studio only | | Support reliability | 5/10: Inconsistent | Faster on higher tiers; multiple reviews cite unresolved issues at the Business tier | | Amazon seller fit | 7/10: Ad metrics solid | Covers Amazon Advertising data well; Seller Central sales, inventory, and fee data require a different connector | | Pricing transparency | 5/10: Confusing | The Business versus Pro destination split is not obvious from the headline price | | Value for marketing agencies | 8/10: Strong | Wide platform coverage, reliable delivery, and competitive price for agency ad reporting workflows | | Overall for ecommerce sellers | 6/10: Wrong job | Strong ad reporting layer; Seller Central operational data is outside its scope | | Overall for marketing agencies | 8/10: Recommended | Built for this buyer, priced for this workflow, and delivers on the core job consistently |

FAQ

Does Power My Analytics support Google Sheets?

‍Yes, but only on the Pro plan at $199.95/month. The Business plan at $49.95/month sends data to Looker Studio only.

Is Power My Analytics good for Amazon sellers?

‍For Amazon advertising reporting inside Looker Studio alongside other ad channels, yes. For sales, inventory, fees, and settlement data from Seller Central, the Amazon connector does not reach that data.

What is the difference between the Business and Pro plans?

‍Business at $49.95/month covers 5 sources, Looker Studio output only, and daily refreshes. Pro at $199.95/month adds Google Sheets and Excel as outputs, 75 sources, 10 accounts per source, and hourly refreshes.

Is there a free plan?

‍No free plan. A 14-day free trial covers both Business and Pro with no credit card required.

How does Power My Analytics compare to Supermetrics?

‍Power My Analytics covers ~45 sources versus Supermetrics's 150+. Both gate outputs by plan tier. At the entry level, Power My Analytics's Business plan at $49.95/month is more expensive than Supermetrics's Starter at $37/month, and covers fewer sources.